RTE Snacks, the makers of On The Go, was launched in 2009 by Andrew Brown, and Rudene Brown. With over 20 year's experience in the FMCG business and extensively examining international market trends we have become aware of a fast growing movement towards healthy eating.
Together with our design team, O'Donoghue & Associates, we created the brand name On The Go, a brand identity and the pack designs for a new range of fusion snacks to take advantage of this opportunity.
While basic trail mixes have been around for many years, usually based around fried peanuts etc, On The Go is a premium market brand using a wide range of choice grade fruits and nuts. With interesting inclusions such as swirls, lemon twists etc, we have not only created a unique taste profile, we have created a unique selling proposition.
The On The Go fusion snack portfolio currently consists of a Premium Range in 100g packs (x 6 variants), 50g packs (x 6 variants) and 225g tubs (x 4 variants) as well as an Active Range in 50g packs (x 4 variants).
The brand and ranges have been exceptionally well received. Within 6 months of launching, On The Go was listed nationally by 4 major retail chains as well as a host of regional independents. By offering a high quality and interesting combination of fusion snacks we have created a market which retailers have quickly picked up on. We believe that there is a strong market that will continue to grow for health focused products if they have a point of difference and taste great.